2014-08-07, 22:52
I admit to not having thoroughly read every post in this longish thread, so what I have to say may have been said before. Doesn't matter, I think it may be important.
It also may or may not be completely obvious.
I think it is a good idea to be careful with the brand. I have no figures, but I do believe XBMC's brand is a rather strong one, most people I speak with has at least heard about it. The name change is thus a risk in it self, This is a good reason to try and make the Kodi logo as similar to the XBMC one as possible, at least for the first period after the name change. Keep the fonts, colours, graphic elements and mascots, maybe brush them up a little, but don't throw the established visual identity overboard. Not that I think it would utterly destroy the brand, but I do believe it would mean taking a (propably unnecessary) risk. XBMC has a good reputation, make it easy for people to recognise Kodi as the new XBMC.
If you do wish a completely new visual identity (in addition to the name change) I would advise to wait a year or so, to let the new name settle. You propably have people better suited than I to work out the strategy.
I have seen several suggestions in the thread that seem to be on the same page as I am here. I have also seen some good suggestions that would mean a new visual language. Maybe you could keep one of these for later.
It also may or may not be completely obvious.
I think it is a good idea to be careful with the brand. I have no figures, but I do believe XBMC's brand is a rather strong one, most people I speak with has at least heard about it. The name change is thus a risk in it self, This is a good reason to try and make the Kodi logo as similar to the XBMC one as possible, at least for the first period after the name change. Keep the fonts, colours, graphic elements and mascots, maybe brush them up a little, but don't throw the established visual identity overboard. Not that I think it would utterly destroy the brand, but I do believe it would mean taking a (propably unnecessary) risk. XBMC has a good reputation, make it easy for people to recognise Kodi as the new XBMC.
If you do wish a completely new visual identity (in addition to the name change) I would advise to wait a year or so, to let the new name settle. You propably have people better suited than I to work out the strategy.
I have seen several suggestions in the thread that seem to be on the same page as I am here. I have also seen some good suggestions that would mean a new visual language. Maybe you could keep one of these for later.