[Prof Yaffle]

I'm really not a supporter of the logo being too tied to what we think Kodi does. The 'play' button is about as far as I'd go, but even that's pushing it. The logo should stand alone: what does the Coke logo say about brown, sugary, fizzy drinks? What does Nestle's logo say about chocolate - or coffee - or water - or catfood - or, or, or? Or even something as abstract as Apple?

The best logo IMHO would capture the essence of what Kodi sets out to be (brand values), but could then be stylised in some way to represent specific uses - either by changing a graphic element (so introduce a note or a film reel as required) or augmenting it (Tesco Express). If you tie the Kodi logo to, say, a showreel then it has little relevance to gaming, let alone what might be coming up in the next couple of years. What if the Foundation starts their own video streaming service ("Kodi Play", "Kodi Everywhere", "Kodi Max", whatever) or white-labels Steam? How could a strong Kodi graphic identity fit into that?

Or is it even KODI when in the logo (e.g. it's always AT&T in written text, but it's lower-case in the logo - similarly Walmart vs WAL*MART)?

I remain, though, a mere observer of the designer's craft...

PS those were made up examples of Kodi's future, created on the spot. Please don't start rumours...