2020-06-18, 04:56
I detailed some of my thoughts here.
I'll add a couple.
To draw a parallel there is are reason why logos exit. To name a few, identification, retaining, and the speed of accomplishing the first 2. That's why instead of writing a piece of text called "DTS-HD Master Audio" we plaster the respective logo and the general apperception (hello Westworld!) is near instantaneous.
So. If there is ever a piece of art in the form of a poster (portrait) for a music video (either as standalone or by cropping some other art), it will mean exactly nothing to anybody. It doesn't matter what other justification can be attempted; the moment we lost the identification game, the user gets bored, distracted, or actually fatigued from trying to make sense of everything he sees.
A music video will have a thumbnail as the most (and only, in my opinion) representative art type. Even than is not an exact science cause there can be ~7000 thumbs from a clip. Is that the Thriller jacket or the Beat It jacket? I need to be able to tell. Fast. But if I'm shown the white jacket from the Thriller album cover I can infer nothing of immediate use from it.
Every other form of art (1:1, 2:3 AR) is a distortion inherited from associating the content at hand (music videos, which are first and foremost videos) with something else (music), and not having a solution at hand to speak the magic word: relational.
In the video section -> These music videos correspond to singles from this audio album; go an listen to it if you feel like.
In the audio section -> These tracks from this album have music videos associated with them; go and watch them if you so feel like it.
Presentation... something akin to the tripanel view some skins have for TV series. "Looky here, this music track actually has a music video associated with it". I imagine this would require some serious amount of work, possible outside the scope of original intent here.
Some generic thoughts: careful with over-generalization and/or stereotyping. MV's do have a director. They don't have a studio though. Gothic Symphonic Rock is not Pop. Etc. We need something solid that will last for some time, cause I don't think this will be revisited too often. Hot on the heels of any decision taken I'll come following with "where do I put Within Temptation - 2008-01-15 - Stand My Ground - Live TMF Music Awards Belgium and how do I make it look right cause this really only has a thumb?". "But this is not an MV!" "The label on the door actually read 'Pandora's box', what made you think MVs are the only problem?"
I'll add a couple.
To draw a parallel there is are reason why logos exit. To name a few, identification, retaining, and the speed of accomplishing the first 2. That's why instead of writing a piece of text called "DTS-HD Master Audio" we plaster the respective logo and the general apperception (hello Westworld!) is near instantaneous.
So. If there is ever a piece of art in the form of a poster (portrait) for a music video (either as standalone or by cropping some other art), it will mean exactly nothing to anybody. It doesn't matter what other justification can be attempted; the moment we lost the identification game, the user gets bored, distracted, or actually fatigued from trying to make sense of everything he sees.
A music video will have a thumbnail as the most (and only, in my opinion) representative art type. Even than is not an exact science cause there can be ~7000 thumbs from a clip. Is that the Thriller jacket or the Beat It jacket? I need to be able to tell. Fast. But if I'm shown the white jacket from the Thriller album cover I can infer nothing of immediate use from it.
Every other form of art (1:1, 2:3 AR) is a distortion inherited from associating the content at hand (music videos, which are first and foremost videos) with something else (music), and not having a solution at hand to speak the magic word: relational.
In the video section -> These music videos correspond to singles from this audio album; go an listen to it if you feel like.
In the audio section -> These tracks from this album have music videos associated with them; go and watch them if you so feel like it.
Presentation... something akin to the tripanel view some skins have for TV series. "Looky here, this music track actually has a music video associated with it". I imagine this would require some serious amount of work, possible outside the scope of original intent here.
Some generic thoughts: careful with over-generalization and/or stereotyping. MV's do have a director. They don't have a studio though. Gothic Symphonic Rock is not Pop. Etc. We need something solid that will last for some time, cause I don't think this will be revisited too often. Hot on the heels of any decision taken I'll come following with "where do I put Within Temptation - 2008-01-15 - Stand My Ground - Live TMF Music Awards Belgium and how do I make it look right cause this really only has a thumb?". "But this is not an MV!" "The label on the door actually read 'Pandora's box', what made you think MVs are the only problem?"