One vote for "gimmick".
Stereoscopic 3D graphics have been available on the PC, in one form or another, for a long, long time now. Heck, years ago NVidia even released special drivers that add such effects to pretty much
any game that uses Direct3D.
And why isn't everyone using these drivers today? Because they're no where near as interesting as they sound, when you get around to trying them for yourself.
Now, you might say "so what, a 3D depth illusion in software isn't the same as what these LCDs are doing - these let you get different views of the action depending on where you are relative to the TV". Well that's all well and good, but if you were sat down in front of one of these new screens, how long would it take before you got bored of moving around the room to get the different views, and having to find where the kids left the special glasses each time you want to use them?
Not long, I'd wager.
And then there's the eye pain you'd get out of wearing the likes of
these babies...
If I'm playing a game and want to move the camera, I'm happy to give the thumbstick a tap rather then get up and walk around. The thumbstick gives me a greater range of movement
anyway; you can't expect to walk around behind the TV to get a complete 180-degree view change.
If they want to add 3D effects to
videos, then they might as well just forget the fancy LCDs and glasses, and stick a thumbstick on TV remotes. Assuming they can find any producers willing to create movies compatible with the displays (the amount of extra footage + equipment required would up costs no end during the recording stages).