[DJ_Izumi]

High 10 Profile is not some custom codec developed by a "group". It is part of the H.264 recommendation from ITU-T. It is just that while the anime world embraced it, the rest of the world shunned it.

First of all, Hi10 does see usage outside of the 'Anime World', though it's almost exclusively in the realm of prosumer and professional level video recorders for various kinds of film production. Film production routinely see's hardware capable of capturing images beyond 8 bits per channel that we typically see in consumer products. This is where a compressed 10bit storage format gets usage. This is of course specialized hardware and no where else do you see 10bit. It was never seen in any disc media or any streaming media, which is the exact media that low cost hardware decoding chips are designed for. They are built to decode consumer video on consumer products. Adding features beyond what is needed, for a super niche area of content, makes no financial sense and this is why you see no hardware companies bothering to embrace it. 10bit is not 'shunned by the rest of the world', it just doesn't make any financial sense to build hardware for a narrow region of a format that only see's usage in some pro hardware and on pirated anime.

More over, if those in the anime scene who used 10bit cared fuck one about how accessible to playback hardware their files were, they wouldn't be encoding them in 10bit. It is a willful choice to use a video format that has minimal hardware support and mostly relies on 'Big Iron' Desktop PCs or a few of the ARM type devices that are coming along which are powerful enough to do it in software. If you go and complain to a 10bit anime encoder about their usage of 10bit, they will simply say 'LOL, use a real computer noob' or something like that. Meanwhile, anime pirates don't care if you can playback their files on a little Android device or something, but you except chip designers to solve the problem for you if they hadn't 'shunned it'? That's just a fantasy.