[finalheaven]

Fire TV is Android with a custom launcher. Maybe they might have the marketing power to make it the best choice, since it will be able to catch on and get support from others, etc, but from a development standpoint, it's just another Android box.

Yes, I know its another Android box, but they have enough capital to come up with yearly releases and to sustain their own separate eco-system. (since their app store is different). Even Samsung gives up on their old phones as they don't want to waste time and money to make it compatible with new Android releases, but Amazon will most likely do what Apple does and keep everything up to date.

More importantly though, they also have their own netflix competitor in the form of Prime. This alone will lure tons of people. And Amazon is known to release products at a loss or break-even prices, knowing they'll re-coop the money in sales of other things; which usually mean best hardware for the price. Other Android distributors do not have that luxury.