[DBMandrake]

Ok I tried the following to announce only the airplay (not airtunes) part of reflectors announcement:

Code:

dns-sd -R ITSUPPORT _airplay._tcp local 7000 deviceid=74D4355700E5 features=0x100029FF model=AppleTV3,1 pw=1 rmodel=PC1,1 srcvers=150.33

Registering Service ITSUPPORT._airplay._tcp.local port 7000 TXT deviceid=74D4355700E5 features=0x100029FF model=AppleTV3,1 pw=1 rmodel=PC1,1 srcvers=150.3314:30:38.167  Got a reply for service ITSUPPORT._airplay._tcp.local.: Name now registered and active

It worked! Reflector was definitely not running in the background.

Here is the debug log of this session:

http://xbmclogs.com/show.php?id=301165

Obviously this is a massive kluge but it may be useful as a starting point to understand exactly what the client is looking for...