That strip looks like you'll be stuck either on one single color or a preset set of rotating colors. With luck, the app that controls it might do something like utilize the mic on your phone/tablet to adjust color based on sound level.
If you want to mimic Philips Ambilight TVs, you have a couple of options ranging from relatively cheap to expensive:
1) Gledopto sync box:
https://www.amazon.com/Gledopto-Backgrou...90&sr=8-13. I have it on two TVs, it works well and kept the wife from complaining too much about cost. If you're using a 4K TV throw out the splitter this comes with and order the recommended EZCOO model that works for another $30 or so. If it's only a 1080p TV the included splitter works fine. It's not app controlled, it's pretty much set and forget if you use smart switches to turn on appliances.
2) Philips Hue Sync Box. Same thing as above, but controlled by the Hue (or compatible) apps, and costs more. I believe it does have the benefit of working with other Hue lights to immerse your entire room in the TV color.
3) Boblight:
https://www.tweaking4all.com/home-theatr...11-ws2812/. This guide is outdated and I'm sure there's a more up-to-date version. I only mention it for completeness, it got beyond what I wanted to get involved with at the time.
4) Hue LED Strip / Gledopto LED Strip and controller:
https://www.amazon.com/GIDERWEL-Controll...90&sr=8-27 or the Hue equivalent. Both of these can be adhered to the back of your TV around the edge. At one point there was a set of Kodi add-ons that controlled the light and color. I think it's fallen off the radar, but it worked well until HEVC came along, and required MediaCodec to be enabled. So basically it was no light during 4K playback but smooth playback on the Shield, or jumpy 4K playback with ambilight.
#4 requires a Hue/SmartThigs Hub, #3 and #4 will only work with your Kodi box. #1 and #2 can be set up to work with any input depending on how you set up the HDMI switching. I only mention Gledopto as a cheaper alternative to Hue. I have a 50/50 mix of real Philips Hue and Gledopto, and the only differences I can see are a slight variation in color when the two different manufacturers are right next to each other lit up; and the Gledopto bulbs and strips seem to react a little more serial like vs parallel when turning on multiples.