2016-10-26, 13:53
(2016-10-26, 06:29)wesk05 Wrote: Auro 3D for home cinema can be considered as dead!
Not so fast
Quote:SONY PICTURES HOME ENTERTAINMENT TO RELEASE MULTIPLE MOVIE TITLES IN THE AURO-3D® IMMERSIVE AUDIO FORMAT.
SPHE and Auro Technologies Set to Deliver Ten New Titles in Physical and Digital Formats.
Mol, Belgium (August xx, 2016) – Auro Technologies today announced its partnership with Sony Pictures Home Entertainment (SPHE) to integrate the Auro-3D® sound format within select SPHE titles slated for distribution across physical and digital home entertainment. The deal marks a new milestone for Auro Technologies that will broaden consumer availability of its immersive audio format in the home theater market.
Each of the slated releases will come with either a 13.1 or 11.1 Auro-3D® native mix that gives consumers a state-of-the-art viewing and listening experience. The format and its unique speaker lay-out combined with its professional production tools, effectively create a three-dimensional soundscape designed to produce an immersive listening effect through a natural reproduction of sound.
“Our collaboration with Sony Pictures Home Entertainment is a landmark partnership for Auro Technologies,” says Wilfried Van Baelen, CEO, Auro Technologies. “As one of the world’s largest distributors of home theater content, Sony’s decision to go with Auro-3D as an immersive audio partner symbolizes an affirmation of the effectiveness of our technology to deliver an unparalleled experience to audiences.”
The distribution deal with SPHE and Auro technologies will focus on the consumer market in physical and digital formats, including Blu-ray Discs, 4K Ultra HD Disc, and via compatible digital services. Each of these titles can be experienced with optimal potential by pairing playback with a number of Auro-3D compatible receivers from brands like Denon, Marantz, Steinway Lyngdorf and several others. Additionally, Auro Technologies will strengthen its position in the United States by introducing new post-production facilities throughout the country to supplement the company’s capabilities for mixing content in the Auro-3D® format.
“We are happy to work with Auro Technologies on bringing a more immersive sound experience to home audiences,” said Rich Berger, SVP, Global Digital Strategy & Operations, Sony Pictures Home Entertainment.
